One of the most popular and prominent social media platforms is Instagram. The platform has over a billion active users and is very engaging to all demographics. The platform has huge marketing potential and ways to upscale the website’s feel and design.
Instagram can be an excellent portal for new opportunities, and with such a huge audience to cater to can be intriguing and beneficial. The developers also recommend using social media aggregator tools to make embedding easy and convenient for their clients.
Here are some reasons why website developers should suggest their clients embed Instagram feed on the website.
The Benefits of Embedding Instagram Feeds
The platform has a lot of creators and content being churned out every minute in the form of posts, stories, IGTV videos, and Reels. This creative and interesting content can amplify your website’s reach to a wider audience. Further, we have curated a list of reasons for our readers to get insights into the benefits of embedding an Instagram widget feed on your website.
1. Social proof
Adding these Instagram feeds to the website acts as social proof for new website visitors. Social proof is a kind of security and legitimacy that new landers on the website often look for. It gives out a positive image of the client’s brand and website. And the social proof is backed by the existing users who often dole out hints of genuineness.
2. Enhances look
Instagram feeds help in enhancing the look of the client’s webpage. These feeds are in the form of posts, videos, Reels, and stories. The content is vibrant and colorful, beautifying and enhancing the look and feel of the website, and this also increases the engagement quotient of the website. Along with creating a visually appealing experience, there’s also an increase in the followers of the client’s Instagram handles.
3. Decreases bounce rate
When the website is engaging and the content is eye-catching and looking, the viewers eventually get hooked to the page. These bits help in reducing the bounce rate of the page. Bounce rate simply refers to the rate proportioning to a person’s time on a website. If the bounce rates are high, it’s a sign of adapting to new changes to make the website more attractive and engaging. A moderate bounce rate is always advised and can be easily achieved by embedding amazing content from Instagram onto your website.
When we, as audiences, surf the internet and come up with new and interesting content, we are pleased to interact with it. Similarly, when new audiences interact with your website and find intriguing and interesting Instagram content feeds, they feel the authenticity and the sense of trust in the page. Embedding generally garners UGC, which ensures new and existing customers’ authenticity and generates trust among them.
5. Increases brand visibility
Instagram has a huge user base which can be a boon for the client’s webpage. We can use social media aggregator tools to segregate and filter the aptest and most appropriate content to go up on the website. Using relevant hashtags and keywords will increase the reach of the webpage. And hence will subsequently increase the brand visibility on the internet and Instagram. When the brand can create buzz around and about it, the chances of high scoring and reaping conversion rates increase.
Instagram is a prominent social media platform and generates some mind-boggling content that, if embedded on your website, will add stars of glory to it. Thus the abovementioned are some best put-forth reasons to do the same.